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Jan 19, 2010

David & Goliath: How Customers are Sticking it to the Big Banks
despite often being depicted as helpless and uneducated, consumers have begun retaliating by hitting the big banks where it hurts – at their bottom line. Slowly but surely, people are concluding that it is simply not worth transacting with institutions that mistreat them, and are beginning to take their business elsewhere instead. Consumer rebellion against banks has taken several forms thus far.

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